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AEDA Business Summit 2025

Adelaide Economic Development Agency
Adelaide Oval, William Magarey Room
Tuesday 20 May 2025, 9:00AM — 4:30PM

The AEDA Business Summit is an unparalleled opportunity to gain the knowledge and inspiration that can elevate your business to new heights. Get ready for an opportunity to connect with peers, forge valuable relationships and engage with experts in a vibrant, semi-formal setting.

Tickets on sale now until Friday 9 May 2025.

Bring your colleagues, clients, and peers – secure a full table and join the conversation about shaping Adelaide’s future.

Speakers and panellists

Speakers and panellists will explore the influence of economic transformations, tourism trends, branding strategies and achievements of city businesses, examining how these factors are shaping both Australia and Adelaide now and into the future.

The event features keynote speakers and three panels with experts in areas such as city growth, business success and brand marketing.

The Summit’s impressive line-up of speakers from both South Australia and interstate will offer visionary discussions about the city’s progress and possibility.

The Honourable Peter Malinauskas MP, Premier of South Australia

Mr Malinauskas is the 47th Premier of South Australia and Member for Croydon. He was elected to State Parliament in 2015, became Labor Leader in 2018 and was elected Premier of South Australia in 2022. He has a strong focus on state prosperity today and going forwards.

Simon Kuestenmacher, Director and Co-Founder, The Demographics Group

Mr Kuestenmacher founded The Demographics Group together with Bernard Salt in 2017, with the company providing specialist advice on demographic, consumer and social trends for business. Ranked as one of the world’s Top 10 influencers in data visualisation, Mr Kuestenmacher has amassed 700,000 global followers on social media and reaches more than 35 million people each month.

Peter Tullin, Co-Founder, REMIX Summits

Mr Tullin is among the leading global creative industries strategists and futurists. REMIX Summits, which has hosted events in locations including London, New York, Sydney, Singapore, Istanbul and Dubai, attracts more than 3,000 global attendees. His conferences explore the intersection of culture, technology and entrepreneurship.

Jennie Zeiher, President, Rising Sun Pictures

Rising Sun Pictures President Ms Zeiher is a global visual effects (VFX) professional and business leader, driving the company’s growth, governance, and strategic initiatives. Jennie, with 25 years’ experience, spearheaded RSP’s early adoption of Machine Learning for VFX in 2018 and RSP’s REVIZE™ machine learning workflow.  Her contributions earned her the 2024 Women in Innovation SA Award for technology innovation and, under her leadership, RSP was named Australian Exporter of the Year (2024).

Program

Keynote One – Adelaide and the Global Shake-Up: What Demographics Tell Us

  • Simon Kuestenmacher, Director and Co-Founder, The Demographics Group 

 

Keynote Two – The Future of the Experience Economy: What’s Hot, What’s Next

  • Peter Tullin, Co-Founder, REMIX Summits

 

Keynote Three – From Adelaide to Hollywood: The Rise of Rising Sun Pictures and the Future of VFX

  • Jennie Zeiher, President, Rising Sun Pictures (RSP)

 

Panel One – Adelaide 2028: Growth, Talent & Global Influence

The Honourable Peter Malinauskas MP, The Premier of South Australia, will take part in a high-profile panel where dynamic ideas about Adelaide’s future will be exchanged.

Panellists include:

  • The Honourable Peter Malinauskas MP, The Premier of South Australia
  • Jane Kelly, Chief Executive, CMAX Clinical Research
  • Rebecca Humble, Chief Strategy Officer, QinetiQ
  • Adrian Tembel, Chief Executive Partner, Thomson Geer, and Chair, South Australian Productivity Commission

 

Panel Two – Adelaide Unlocked: Homegrown Success Stories

High-growth Adelaide companies discuss what underpins their success and how they are taking their products and services to international markets.

Panellists include:

  • Dr Sam Costello, Co-Founder, Biome Bank
  • Kim Forrest, Head of Studio, Tantalus South
  • Monica Brink, Senior Director of Marketing, Fivecast

 

Panel Three – More than a logo or number plate

State branding and its contribution to economic growth is at the forefront of this panel, exploring how a strong, distinctive brand can influence key decisions across infrastructure, skills attraction, investment and serve as a strategic guide for all stakeholders.

Panellists include:

  • Erik De Roos, Executive Director Marketing, South Australian Tourism Commission
  • Emma Kardachi, Marketing and Strategy Director, AEDA Board Member
  • Andrew Hoyne, Founding Principal, Hoyne
  • Naomi Downer, State Director SA & NT, Verian

 

Ticket price inclusive of lunch and drinks. Networking drinks will conclude the event.

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